Posts in the Marketing category, page 1

Use the News: How to Reach Your Audience by Tackling Trending Topics in Your B2B Videos

Explore how to find the right trends to engage your target market along with examples for using the news in ...

You’re the Expert: 5 Types of B2B Video You Should Use to Build Brand Authority

Brand authority isn’t something you can just assign to yourself — it’s something you have to build.

8 Lessons TED-Ed Can Teach Marketers about B2B Video

We break down all the lessons TED-Ed can teach marketers about choosing the right topics, distributing content, and more.

How to Amplify Your SaaS Marketing in 2022 Using Video (With Examples!)

Here are five types of videos you can make to strengthen your SaaS marketing strategy this year.

Types of Videos E-Commerce Brands Can Use to Connect with Customers

We outline seven different types of video that can help your e-commerce brand reach and convert more customers.

Announcing the 2022 State of Video Report

Here are just a few of our favorite takeaways from this year's State of Video Report!

Be Bold! 4 Ideas for Eclectic B2B Videos That Make an Impression

We’ve put together four examples of brands who got a little zany with their B2B marketing, with some tips on ...

Let Your Virtual Events Live On: 3 Companies Using Wistia Channels for On-Demand Content

See how you can get more mileage out of your virtual events using Wistia Channels.

6 Tips for Live Virtual Events to Awe Your Audience

We rounded up the best practices for putting on a live virtual event, drawing on the experiences of marketers who ...

Get Animated: 8 Examples of B2B Brands Using Animated Videos for Marketing

Here are eight brands that are infusing animation into current marketing efforts.

Repurposing Video for Social Media: 4 Platforms to Try and Best Practices

Here’s how to repurpose your existing videos for organic (unpaid) content on Facebook, Twitter, Instagram, and LinkedIn.